Shortly after joining Facebook a month ago, Jason Deacon a senior developer at Wiliam asked me to come with ideas for a commercial Facebook application as he wanted to experiment with the Facebook developer platform.

Together with Jason we came up with the idea of an application that allowed you to publish an RSS Feed on your Facebook profile. Both of us researched the platform and found that the existing Facebook Applications that claimed to publish your RSS feed didn’t work properly. We thought it would be great to allow your Facebook friends to read your blog. So we set about developing the specification and how it could finally look.

Yesterday we put the finishing touches on our Facebook application and called it Blog RSS Feed Reader. The signup rate has been amazing and well beyond our expectations.

What makes Wiliam’s Facebook application different, is ;

• Can be used for both blogs or commercial xml feeds or websites
• Accepts the main XML formats including ATOM, RSS .92, RSS 2.0 and RSS + RDF
• Works with popular blogging platforms such as Myspace, MSN Live Spaces, Word Press, Blogspot, Typepad, Movable Type, Textpattern and more.
• Add an image, description and link to your RSS Feed & Blog
• Choose if you want to send emails to friends (daily or as it happens)
• Update intervals, published dates and number of posts
• Select if you want to email your friends whenever your blog is updated

It’s a great way to drive traffic to your blog or website, so check it out here.