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Food Blogs
14 / 09 / 2005
From January to June 2005, we conducted a global survey on hotel cuisine promotions which was completed by over 650 respondents in the hotel and restaurant industry. The survey was developed to identify the challenges for hotels in hosting cuisine promotions and allow hotels to evaluate future promotions and distinguish the profitability of a particular event.
The results of global survey results on hotel cuisine promotions were very surprising and paint a realistic picture of the industry today. The survey results also direct readers to think outside the square to attract attendees to the promotions and look at what opportunities they offer potential guests. Then there is also the consideration of staff training.
Some of the Key Findings were;
- Over 45% of food promotions use a celebrity chef or a high profile chef to attract local and expat guests.
- Average budget for a Hotel Cuisine promotion is approx USD$8,000
- Average promotional length is 5-7 days
- Extensive pre-promotion of the event in the media
- A promotional strategy with clearly defined outcomes, including profitability,is a key success factor
- 52% of promotions included some sponsorship support
- 72% of hotel promotions provide greater than 50 room nights
- 58% of all hotel promotions are considered successful
View the rest of the food promotions survey results here.