In January for the last 5 years, Sam Kekovich has hosted a TV commercial for the Meat and Livestock Australia (MLA) promoting to all Australian’s that they shoud eat lamb on Australia Day. I think every year each of the tv commercials have been controversial or attention grabbing to say the least. Last year it was calling New Zealand Prime Minister a man, one year it was having a go at vegetarians.

Last night while watching TV, I saw Sam Kekovich in his 2009 annual Australia Day address, which this year in centred around the economic at the “Australian Chop Exchange”. This year Sam blames the global credit crisis on un-Australianism, 'Wall Street wankers and bottom-feeding, billionaire bankers, stuffing their wallets at the expense of battlers – it’s about as unAustralian as it gets' says Sam Kekovich. He then says the solution is, “the only recipe to fix the fiscal fiasco is with a lamb chop in one hand and a coldie in the other”.

Sam Kekovich doesn’t stop there he also has a go at the movie Australia and says 'And how can you splurge $130 million on a three-hour movie called Australia and not spend one cent on showing a lamb barbie?' The ending is very Barack Obama styled, with a "yes we can".

There is no doubt that over the year lamb sales have soared at this time of year in part to the Sam Kekovich advertisements. For me, the Sam Kekovich Lamb ads are a great laugh and are something I look forward to around this time each year.

If you're looking for some great recipes for Australia Day, then check out my Australia Day Recipes and if you've missed Sam Kekovich advertisements from previous years they are all here;

Sam Kekovich 2008
Sam Kekovich 2007
Sam Kekovich 2006
Sam Kekovich 2005